sadly, i think the future is closer than any of us suspected.
i recall one of my first days on campus during my stint as a University student, walking into the ladies room and going into a stall and being subjected to poster-images of perilously high stilettos from a store I'd never heard of, but where out of my price range (being a student, and all) and poster-images of happy couples skiing in Whistler (also out of my price range)... and looking down to see that these images were brought to me by ~Captive Audience Advertising~... i was offended that the most private of private places was now being sold as advertising real estate. I mean, for GOD SAKES I'm trying to pee here! it used to be that if you were sick of being bombarded by imagery for sale, the teeming masses, or one person in particular... you could always retreat to the loo and have a bit or respite. Not so anymore.
One step further to that is when i encountered the flat screen televisions next to the electric hand dryers in the public washrooms in the Chinook Centre Mall in Calgary. Now not only were my eyes under attack, i couldn't even look away because these...had SOUND....
Even the one place we thought was safe from Television commercials - the movie theatres - has been infiltrated! Not only do i have to sit through 10 minutes of trailers before my movie starts, i have to sit through 5-8 minutes of TELEVISION COMMERCIALS before the trailer starts... and even Before THAT i have to sit through 10-20 minutes of useless trivia, adverts for the Concession stand that i already walked past, and advertising for the Movie Trailers that I'm about to see. - i realize that i could avoid this by not arriving to the theatre until 10 minutes after the showtime, but I'm all about getting the 'good seats'.
it's enough to make you want to go screaming into the mountains and become a hermit - living off the fruits or your labour and your prowess as a marksman.
Anyway, what brings me to rant about this? on the way to work this morning - i happened to be listening to the radio, which i almost never do, when i heard today's edition of "Coffee Talk" by Vic Dubois. This is what he said:
In case you missed it, the regulatory body for broadcasting in this country, the Canadian Radio- Television and Telecommunications Commission, CRTC for short, is changing the way it regulates conventional television in this country and you might be interested to note some of the changes.
For example, by August 31st, 2011, all television licensees will be required to only broadcast digital signals. Another new regulation states that all tv broadcasters must caption for the hearing impaired 100% of all programs throughout the 18 hour broadcast day, which is classified as 6am to midnight, with the exception of promotions and advertising. Speaking of advertising, and this is the biggest news, they are going to remove restrictions on advertising time limits after a period during which they will gradually increase the amount of advertising allowed. What does that mean, exactly? Well, right now, TV is restricted to 12 minutes of ads per hour. Hour-long shows such as CSI, 24, or Lost are actually about 45 minutes long with the 12 minutes of commercials and some promo ads for other programs filling up the remaining time. The commercial restrictions will be gradually eased to allow up to 20 minutes per hour by 2009 and then, as we understand it, restrictions will be lifted all together to let market forced determine how many commercials we will watch in a given hour. This should be interesting. How much is too much? We may be able to find out.
That's Coffeetalk. I'm Vic Dubois
uhm....excuse me?? EXCUSE ME??? They're taking the reins off! They're opening the gates and releasing the hounds... We'll let the MARKET decide how much advertising is too much?? That's like letting a 6 year old decide how much is TOO much ice cream. They'll just keep eating it until their stomach explodes
Is anyone else as annoyed by this as i am? by the year 2011 our favourite programs will be reduced to 15 minutes of show and 45 minutes of ads. Soon we'll have to pay for "Commercial Free Programming" like $irius radio, but wait...aren't i ALREADY paying for these channels? yes, i believe i am.
I'm heading for the mountains....who's coming with me?














